Pay Per Click (PPC) is an advertising method used within search engine result pages, personal websites, blogs, news sources and many other online documents for advertisers to promote their products or services.
Search Engine Optimization (SEO) is the dynamic process to increase the amount and quality of visitors to a website from the search engines, such as, Google, Yahoo and Bing.
E-mail marketing can be a successful tool for many companies depending on their products or services. Careful planning, direction, goals and expectations need to be discussed before a letter and attachments fill up the in-box of your trusting customers and potential clients.
Search Engine Marketing (SEM) is a style of marketing for your business in which you need to research various websites to purchase ad space, banners and links for paid placement or advertising.