That’s why we use Google Analytics to manage our clients’ campaigns. Google Analytics is a sophisticated metrics tracking system that analyzes everything related to your website visitors. This is one of the best ways to discover what your visitors are doing when they arrive to your web site.
Because Analytics and AdWords are both Google products, they’re best used when integrated with each other. We’ll help you understand detailed information concerning your AdWords account and how it compares to the way people behave once they reach your site. Much of this information is not available inside of your AdWords account so using Analytics makes it much easier to benefit from PPC ads.
Google has made a name for itself by offering high quality products and services, and Google Analytics is no exception. We use Google Analytics to:
We also use Google Analytics to sync the data from your AdWords account (if applicable).
Whether traffic comes from AdWords or another source, it is important to analyze the way visitors use your site. Once we know how that traffic arrives to your page, what path it takes, and how it interacts with your site, we can optimize your campaign to increase the conversions. For instance, if you have a high bounce rate, we can analyze the reasons for the bounce rate and then suggest updates to your site so visitors remain longer and continue to browse the pages.
We can also use the information to:
Metrics are a must for a solid Internet marketing campaign. Without the proper analysis, you cannot solve the problems that may be hiding in plain sight.
Work with one of our Internet Marketing professionals for 30 days. Then, continue dominating your internet presence with all your relevant keywords or cancel within 30 days for any reason and receive a full refund.
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